At CAMEUS, our mission is to help asset managers sharpen their positioning, unlock growth, and win flows that last.
The market has changed — and so has what it takes to lead. Our Sales Alpha strategy combines strategic insight with flawless execution to help our clients turn clarity into commercial advantage.
Think of this as the start of a different kind of conversation about growth — one that’s grounded in precision, built for resilience, and proven to work in any market cycle.
Sales alpha is the skill-based ability to win assets in any environment. It stems from deep client insight, sharp positioning, and compelling storytelling. It creates repeatable AuM growth even when performance or market conditions are not favorable.
RESILIENT WINNERS
Consolidate and Compete
Sales alpha helps win in overlooked or out-of-favor segments. It builds trust and resilience when markets aren't helping.
STRATEGIC STARS
Accelerate Sustainable Growth
Sales alpha amplifies favorable market conditions, converting popularity into long-term relationships and core allocations.
Intelligence
Know the strategy – where to play and how to win
- Market dynamics
- Buyer behavior
- Competitor positioning
Positioning
Clarify what makes you different – and credible
- Compelling value proposition
- Messaging aligned with expectation and niche
Execution
Translate strategy into consistent commercial results
- Distribution strategy
- Sales & marketing alignment
- Technology and enablement
Fostering a winning mindset
Sales mindset
Reinforcing a disciplined approach focused on client needs and intentional client acquisition for long-term success
Collaboration
Combining investment, product, and distribution expertise through close team alignment
Coaching
Educating and supporting sales teams to master segment-specific strategies
Incentives
Aligning compensation and rewards with sustainable success
CAMEUS is a Joint Venture between 3 tried-and-tested businesses. It combines CORE's extensive experience supporting global brands with the deep industry expertise of Ric van Weelden and Peter Brackett.
This synergy has successfully delivered added value across different investment strategies for over 3 years. We believe in the power of collaboration between specialists and expect to grow the consortium over time.
Mitesh is an actuary, investment executive and board-level leader with experience of building successful teams, scaling businesses and developing innovative client solutions.
Stephen Oxley brings three decades of deep-market expertise to the intersection of global asset management and Middle Eastern institutional capital. In 2024, he founded OXC in Dubai to solve the complex strategic planning and business development challenges faced by global managers seeking to establish a meaningful footprint in the Gulf.
Phil brings over 35 years of experience spanning almost every aspect of institutional investment. His career includes serving as an advisory consultant, delegated decision-maker, and leader of an in-house client team, giving him a broad and practical perspective on investment governance, analysis and implementation.
Mark has over 30 years of experience in the investment industry, covering investment advice, manager research, portfolio design, and building bespoke solutions for pension funds, insurance companies, sovereign wealth funds, OCIOs, and wealth managers.
Peter has over 30 years of experience in the financial industry, initially as a consultant to asset managers advising on the structure of global asset owners.
Liisa has over 30 years of experience in the investment management industry, covering traditional and alternative asset classes. The most common thread of her career has been to build the bridge between investment management professionals and distribution teams to prepare and position their products to meet the evolving needs of investors in a rapidly changing world.
Ben has 25 years of experience in financial markets, nearly all of which has been dedicated to researching and investing in hedge funds. He has advised some of the world’s largest institutional investors on their hedge fund portfolios, as well as working with UHNW and HNW clients.
Ric van Weelden is a senior asset management executive and strategic advisor with more than three decades of international leadership experience across Europe and the United States.
